{"id":26028,"date":"2017-01-04T13:24:59","date_gmt":"2017-01-04T20:24:59","guid":{"rendered":"https:\/\/rivercruiseadvisor.com\/?p=26028"},"modified":"2022-05-26T10:06:44","modified_gmt":"2022-05-26T14:06:44","slug":"uniworld-debuts-u-uniworld","status":"publish","type":"post","link":"https:\/\/rivercruiseadvisor.com\/2017\/01\/uniworld-debuts-u-uniworld\/","title":{"rendered":"Uniworld Debuts U By Uniworld"},"content":{"rendered":"\n

Uniworld Boutique River Cruise Collection<\/strong><\/a> has become the first river cruise line to actively target millennial travellers with its new U BY UNIWORLD <\/strong>program.<\/p>\n\n\n

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River Baroness and her sister, River Ambassador, will be completely remodeled for Uniworld’s new U BY UNIWORLD product. Photo courtesy of Uniworld Boutique River Cruise Collection.<\/figcaption><\/figure><\/div>\n\n\n

The name \u2013 spelled in all caps \u2013 also comes with its own hashtag in an effort to better connect with younger travellers who are plugged into social media. Guests are encouraged to share their journeys on Facebook, Twitter and Instagram using the #AllAboutU <\/strong>handle.<\/p>\n\n\n\n

\u201cU BY UNIWORLD will deliver the same superb quality of authenticity and personalization that the Uniworld brand is celebrated for, while offering a new way for exploratory, younger travelers to experience the pulse of Europe,\u201d said Ellen Bettridge<\/strong>, President & CEO of Uniworld.<\/p>\n\n\n\n

To better target guests between 18 and 40 years of age, Uniworld is putting River Baroness <\/strong><\/a>and River Ambassador<\/strong><\/a> \u2013 two of its oldest ships \u2013 under the knife for a stem-to-stern renovation to add a contemporary look and feel to the ship\u2019s interior d\u00e9cor. Communal dining tables will be offered, along with a new culinary program, mixologists, and international DJ\u2019s onboard.<\/p>\n\n\n\n

These new U BY UNIWORLD voyages, exact itineraries which have yet to be fully announced, will feature immersive, experiential ports of call, with a focus on longer stays in destinations in order to connect explorers to with authentic, local experiences by both day and night. Fun-seeking travelers will also have the opportunity to meet locals, discover restaurants and bars in each city, and enjoy both independent discovery and adventurous excursions.<\/p>\n\n\n\n

\u201cU BY UNIWORLD is poised to define the river exploring experience for an entirely new demographic,\u201d said Brett Tollman<\/strong>, Chief Executive of The Travel Corporation. \u201cUniworld being an integral member of TTC\u2019s family of brands gives us a great advantage, as we have been able tap into the worldwide expertise of our leading youth brands Contiki and Busabout, in order to fully realize this expansion of the Uniworld brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Uniworld Boutique River Cruise Collection has become the first river cruise line to actively target millennial travellers with its new U BY UNIWORLD program. The name \u2013 spelled in all caps \u2013 also comes with its own hashtag in an effort to better connect with younger travellers who are plugged into social media. Guests are […]<\/p>\n","protected":false},"author":7,"featured_media":12711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[130,131,1138,29],"tags":[],"_links":{"self":[{"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/posts\/26028"}],"collection":[{"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/comments?post=26028"}],"version-history":[{"count":0,"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/posts\/26028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/media\/12711"}],"wp:attachment":[{"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/media?parent=26028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/categories?post=26028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rivercruiseadvisor.com\/wp-json\/wp\/v2\/tags?post=26028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}