Not that long ago, getting information on your upcoming river cruise – or even researching a pending one – could be an exercise in futility. Brochures could be difficult to get ahold of, and early websites were known for their sparse, down-to-business nature. But with the advent of technology and the rapidly-expanding nature of social media, daydreaming about that next river cruise has never been easier.
Uniworld Boutique River Cruises is fully embracing these new technologies, with the announcement that the company has launched its first blog on Tumblr. Designed to share expert advice, stories from the river, recipies and articles about river cruising, the Uniworld blog on Tumblr also allows customers to connect and engage with the line.
“The goal of Tumblr is to provide insider stories about Uniworld,” states Maria Grimardi, Uniworld’s Vice President of Marketing. “Our upcoming blog posts will feature first-hand experiences from Uniworld past guests and recipes from Uniworld’s Culinary Director, Global Master Chef, Bernhard Zorn.”
Guests looking for up-to-the-minute information about the ship or itinerary they will be sailing will be able to get their fix through Uniworld’s newly-launched Instagram account available on iPhone and Android mobile devices. Photos taken from onboard Uniworld’s ships can be viewed live and in real time, allowing both upcoming and prospective guests to feel as though they are “really there.”
Uniworld has also fully embraced Twitter, with many key employees including Uniworld President & CEO Guy Young tweeting as @Uniworld_Guy. Past guests can also follow their favorite cruise and hotel managers, all of which are on twitter and post regular updates and photographs about their travels aboard Uniworld’s ships.
In early June, Uniworld also introduced a new charity campaign on its Facebook Fan Page called “$1 for a Like.” For every “Like” Uniworld receives on their Facebook Fan Page, the company will donate one dollar to The Travel Corporation Conservation Foundation, a non-profit organization founded and supported by the companies that make up The Travel Corporation and whose main initiative is focused on identifying and supporting projects that encourage sustainable tourism. To date, the company has reached nearly $1,000 with all funds going toward the efforts of protecting and restoring the environment.
The future of digital technology may be difficult to predict, but it’s fairly certain that Uniworld Boutique River Cruises is poised to lead the way.
More information on Uniworld Boutique River Cruises, its fleet and destinations, can be found by viewing our complete Uniworld company and ship profiles here on River Cruise Advisor.
